Bringing me into the game

I keep looking at these pictures Rachelle Bowden took at the Cubs’ game and keep thinking how much more interesting they are than the sort you usually see with sports coverage. That’s largely because they’re taken from the fan’s point of view. That’s what social media is all about: Bringing the audience into an event or brand experience on a more personal, less staged and antiseptic way.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.

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