Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Baywatch One thing I didn't cover was the "Slo-Mo Marathon" that was run a few weeks ago. The V By Viacom blog (disclosure: I've done some freelance work for that site) has details on the nostalgia-driven mindset behind that effort. Also, here's the co-branded spot that Sprint ran to support the movie. For a UK promotional … Continue reading Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Movie Marketing Madness: War Machine

Political satire comes to Netflix with this week’s new release War Machine. Brad Pitt stars as Gen. Glen McMahon, a thinly-veiled version of the real-life Gen. Stanley McChrystal. McMahon is the latest in a series of generals tasked with managing the seemingly never-ending war in Afghanistan, sent there to win the conflict and protect those … Continue reading Movie Marketing Madness: War Machine