Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: The Comedian

Robert De Niro stars as Jackie Burke in this week’s new (limited for now) release The Comedian. Burke is an aging comic, well-known for an old TV show and now on the standup circuit. He’s deeply unhappy about his position, though, and that comes out one night in a mean-spirited set that culminates with him… Continue reading Movie Marketing Madness: The Comedian

Flashback Friday, Movie Marketing

Flashback MMM: Taxi Driver

Martin Scorsese’s gritty, groundbreaking movie Taxi Driver is returning to theaters this weekend, with special Fathom Events-hosted screenings marking the 40th anniversary since its release, joining a new Blu-ray restoration being released in a few weeks. So it's a good time, I think, to take a look at the movie's campaign. But this time instead… Continue reading Flashback MMM: Taxi Driver

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Hands of Stone

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The fascinating story of boxer Roberto Duran is about to hit movie screens in Hands of Stone. In the movie Edgar Ramírez plays Duran, the boxer who came out of relative obscurity to challenge - and… Continue reading Movie Marketing Madness: Hands of Stone

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Social Media, Television

Movie Marketing Madness: Dirty Grandpa

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s a lot of comedy - or drama - to be mined in cross-generational stories. These kinds of situations offer plenty of opportunities for the older character to teach the younger one something valuable and the… Continue reading Movie Marketing Madness: Dirty Grandpa

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Joy

There’s a strong belief in America that anyone can accomplish anything. Usually this is put forward in the context bettering one’s self or rising above one’s given circumstances. We can debate how realistic that may or may not be, but there are enough stories out there about how people have either worked hard to become… Continue reading Movie Marketing Madness: Joy

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Television

Movie Marketing Madness: The Intern

“Late life reinvention” is a pretty common movie trope. It’s a subset of the fish-out-of water idea along with “Adult returns to their childhood home town and rediscovers her/himself” and other story outlines that allow for an easy character arc. The LLR framework allows for the storyteller to put an older character who otherwise should… Continue reading Movie Marketing Madness: The Intern