Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Get Out Robert Marich wrote about the movie's marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there so be sure to read it. Power Rangers Lionsgate partnered with Thirst Project on a promotion that had the studio donating to clean water efforts around the country every time … Continue reading Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

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MMM Recap: Week of 3/24 New Releases

Life I don’t know what to make of this campaign. It features three pretty big stars but it seems like it’s being given a marketing push more akin to something that’s being burned off in January than a major release with at least two instantly-recognizable actors. Considering Reynolds and Gyllenhaal are at the top of … Continue reading MMM Recap: Week of 3/24 New Releases

Movie Marketing Madness: Power Rangers

Because everything old needs to be new again, this week sees the big-screen return of Power Rangers. Based on the “classic” Japanese import TV show “Mighty Morphin Power Rangers,” the movie acts as an origin story for the team, following a group of misfit teenagers who stumble upon a mysterious ship and unlocking amazing powers … Continue reading Movie Marketing Madness: Power Rangers