Marketing Madness in 60 Seconds: 7/17/07

Advertising/Marketing People are voluntarily sharing more information than ever before even as they don't want advertisers mining their online behavior for the purposes of serving up ads, despite research that shows ad relevance - and subsequently click rates - go up as a result. That's an interesting paradox of the current age that's free of … Continue reading Marketing Madness in 60 Seconds: 7/17/07

Marketing Madness in 60 Seconds: 2/10/09

Social Networks: InsightExpress has released the results of its study of social network users, including stats on how many different profiles people maintain, which network is more popular and how receptive the users of those social networks are to advertising. Media: Matthew Ingram rounds up the debate to date on how to restart charging for … Continue reading Marketing Madness in 60 Seconds: 2/10/09