Marketing Is Partly Fixing Non-Existent Problems

One of the hallmarks of the first era of PR blogging was that everyone was a problem fixer. Any time a company made the slightest misstep and experienced any kind of blowback from its behavior there were a dozen experts right there to identify what went wrong and share their solutions to the reading public, … Continue reading Marketing Is Partly Fixing Non-Existent Problems

“Hey, Saw You Wrote About…”

OK, so let’s talk about this Tweet. https://twitter.com/PatrickCoffee/status/1061610745241264129 I understand where the PR practitioners who are sending the emails described in that excerpt are coming from. They are doing what their clients or employers want them to do, which is be included in conversations. The stakes are even higher given many are playing the content … Continue reading “Hey, Saw You Wrote About…”

Blacklisting PR pros

There's an ongoing meme about creating a blacklist of irresponsible PR folks, the gist of which is nicely summarized here by Shel Holtz. Basically some bloggers are beginning to complain that PR practitioners are sending out these horrendous blast emails that contain gushing prose, overembelashed copy and most importantly a lack of understanding as to … Continue reading Blacklisting PR pros