Key Art, Key Changes: Trolls

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: Trolls

Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Rogue One: A Star Wars Story Germain Lussier at io9 shares comments from director Gareth Edwards about the unexpected process and set of circumstances that lead to at least some of those shots from the Rogue One trailers that didn’t wind up appearing in the finished movie. The team at SocialBakers looks at the volume…… Continue reading Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Picking Up the Spare: Doctor Strange, Loving

Doctor Strange Ad Age goes deep into how Honor, a little known Chinese mobile phone company, was cast in the movie alongside heavyweights like Lamborghini and others. Loving This is a great interview with Jeff Nichols about how he approached the story and set expectations with the studio and others about what the movie was…… Continue reading Picking Up the Spare: Doctor Strange, Loving

MMM Recap: Week of 11/4 New Releases

Trolls The campaign is consistent from one element to the next, that’s for sure. Everything is presented in the brightest possible colors and with the peppiest possible music, with very few deviations from that approach. The two stars, Kendrick and Timberlake, have been front and center throughout, either in the press or introducing trailers, which…… Continue reading MMM Recap: Week of 11/4 New Releases

Movie Marketing Madness: Loving

When Richard and Mildred Loving fell in love in the 1950s it was against the law. That provides the drama for the new movie Loving, starring Ruth Negga and Joel Edgerton and directed by Jeff Nichols. See the two were of different races – she was black and he was white – which in 1958…… Continue reading Movie Marketing Madness: Loving