In Entertainment Weekly yesterday, Anthony Beznican ponders whether, in the wake of so many replacements on high-profile films, the era of the director is coming to an end. It may seem like a kind of click-bait, outrageous premise like the claim that’s made every two or three years that traditional advertising is dead or some … Continue reading Do Directors Matter? Not in the Marketing of Big Films
Selling Batman Begins
Warner Bros. has not had an easy time restarting the Batman ranchise. So much ill-will was generated by 1997’s "Batman & Robin" that riots the likes of which hadn’t been seen since revolutionary France sprung up across the nation. So the studio had to be sure they were doing it right the next time. The … Continue reading Selling Batman Begins
