Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Ben Hur, Bridget Jones’s Baby and More
MMM Recap: Week of 8/19/16 New Releases
Kubo and the Two Strings What the marketing campaign is selling is nothing that’s all that dissimilar from any movie put out by Pixar or another animation studio in…well…forever. It’s a twist on a story that’s been told time and time again for millennia, about a young person going on a quest of self-discovery. That comes … Continue reading MMM Recap: Week of 8/19/16 New Releases
Movie Marketing Madness: Ben-Hur
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are some scenes from movie history that are define the word "iconic." Think Bogart leaning on the bar in Casablanca. Chaplin being put through the machinery in Modern Times. Daniels violently defecating in Dumb & … Continue reading Movie Marketing Madness: Ben-Hur
