Movie Marketing Madness: Live By Night

Ben Affleck writes, directs and stars in this week’s new release Live By Night. Set in Boston of 1926, Affleck plays Joe Coughlin, the son of a Boston police chief who has decided to go the other way from his old man and so has become involved with the the city’s criminals. After a youth … Continue reading Movie Marketing Madness: Live By Night

Movie Marketing Madness: The Accountant

In the new movie The Accountant, Ben Affleck plays Christian Wolff, a math genius who has become an in-demand accountant (natch) for the underworld. Wolff specializes in cooking the books for criminal organizations to disguise their illegal activities as legitimate enterprises. But the Feds are closing in on him, his operations and his clients and … Continue reading Movie Marketing Madness: The Accountant

Movie Marketing Madness: Batman v Superman: Dawn of Justice

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Fan service” is a term that’s just been coined, or at least has just come into popular usage, in the last four or five years and it’s been used in an increasingly derogatory manner. It’s come … Continue reading Movie Marketing Madness: Batman v Superman: Dawn of Justice

Movie Marketing Madness: The Town

There’s that famous saying that everyone loves to pull out about there being no second acts in American life. It gets used whenever someone, usually a celebrity, fails to capitalize on their initial burst on to the scene fully and eventually flames out in a flurry of poor career choices and a personal life of … Continue reading Movie Marketing Madness: The Town