rsm logoWhen RSM US LLP’s current social media manager was about to begin maternity leave I stepped in to bridge the gap and keep their social content marketing program on track. In the eight months I was with the firm I not only managed social publishing but also introduced a more scheduled, systematic approach to the program, added monthly reporting and created a style guide and program framework to what was being done.

Services Utilized

  • Audience research
  • Stakeholder interviews
  • Marketing calendar review
  • Editorial calendar creation
  • Platform best practices recommendations
  • Blog post writing
  • Social media content writing
  • Owned social media review
  • Owned website/blog review
  • Competitor social media review
  • Competitor website/blog review
  • Review of current strategic documents
  • Review of current reporting practices
  • Review of content for strategic execution

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