Quick Takes: Marketing and Media News for 2/6/18

Media Songwriters, producers and musicians will now be viewable on Spotify, filling a long-standing gap in the information available on the streaming service. That’s all great but now I want them to add full liner notes so I can obsess over details like I did when I was in high school. If a news organization… Read More

Quick Takes: Content Marketing and Media News for 10/3/17

comScore is the latest company seeking to help advertisers determine how well their ads, in this caseTV and digital, are driving physical store sales. More shade being thrown on the cost-effectiveness of what are now called “macro-influencers,” those with huge audiences. More ways for retailers to use Instagram’s shoppable posts are now available. You can… Read More

Movie Marketing Madness: The House

Two veterans of “Saturday Night Live” team up in this week’s new release The House. Amy Poehler and Will Ferrell play Kate and Scott Johansen, a married couple who are so proud and excited for their teenage daughter as she’s been accepted to a prestigious college. There’s just one problem: They’ve apparently spent all the… Read More

Movie Marketing Madness: Baby Driver

Director Edgar Wright is back, bringing his unique cinematic storytelling sensibilities to this week’s new release Baby Driver. Far from his collaborations with Simon Pegg and Nick Frost, this new movie isn’t a genre satire but instead a crime thriller with musical sensibilities. The story follows Baby (Ansel Elgort), a savant behind the wheel of… Read More

Movie Marketing Madness: Despicable Me 3

Universal and Illumination are back for another go around with Despicable Me 3, the second sequel in the surprisingly successful franchise that also spun-off Minions a couple years ago. As we saw by the end of the last movie Gru (voiced by Steve Carell) is now working for the good guys, having given up his… Read More

Movie Marketing Madness: Okja

Set in South Korea, the latest Netflix original film Okja is also the latest movie from director Bong Joon Ho, he of Snowpiercer, The Host and more. Okja is the name given to a massive mysterious beast that looks like an elephant crossed with a manatee and a pig who is the closest companion to… Read More

Movie Marketing Madness: The Beguiled

Sophia Coppola returns to the director’s chair with this week’s The Beguiled. A remake of the 1971 film starring Clint Eastwood and Geraldine Page, this one features Nicole Kidman as Martha Farnsworth, the headmistress of a school for girls in Civil War-era Virginia. One day one of her students comes across a Union soldier named… Read More

Movie Marketing Madness: Transformers: The Last Knight

[downs entire whiskey sour] Well, the Transformers are back, once more in the hands of director Michael Bay. It’s been 10 years since he first brought the big freaking robots to the big screen, with this being the fifth film in the franchise. Now the Bayhem is unleashed once again in Transformers: The Last Knight,… Read More

Movie Marketing Madness: The Big Sick

If you’re a comedy nerd you’ll absolutely recognize Kumail Nanjiani. He’s on “Silicon Valley,” has cameoed on “Portlandia” and is well-known from other shows as well as standup and more. Now he’s poised to breakout on the big-screen in The Big Sick, which he not only stars in but wrote with his wife Emily V.… Read More

Movie Marketing Madness: The Book of Henry

Director Colin Trevorrow made some minor waves with his debut movie Safety Not Guaranteed, at least enough that he was next offered Jurassic World, the relaunch of the popular dinosaur-based franchise. Now he’s back into smaller territory with this week’s The Book of Henry, starring Naomi Watts, Jaeden Lieberher and Jacob Tremblay. Watts plays Susan… Read More