Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach. Even when they weren’t living in the same apartment, it was appointment television and “always keep them running” was the advice they had for the show. That was a key… Continue reading Movie Marketing Madness: Baywatch

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Movie Marketing Madness: Alien: Covenant

A couple years ago Prometheus sought to resurrect the world of Alien but did so by serving as a prequel to the story we’ve known so well for the last 40 or so years. It also took a very different approach to the story, seeking to document humanity’s first contact with the deadly Xenomorphs, but… Continue reading Movie Marketing Madness: Alien: Covenant

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Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside but must remain indoors in a controlled and disease-free environment lest she is exposed to something her body can’t handle. Turns out that list includes Olly Bright (Nick Robinson), a… Continue reading Movie Marketing Madness: Everything, Everything

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Movie Marketing Madness: Paris Can Wait

The new movie Paris Can Wait stars Diane Lane and Alex Baldwin as, respectively, Anne and Michael. The two have been married for a while and love each other, but the excitement is gone, largely because he’s a successful movie producer who’s detached and inattentive to his wife. Still, they get on and have a… Continue reading Movie Marketing Madness: Paris Can Wait

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Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had built since 2008. That was largely because it was being put together with a far less serious tone than other movies, thanks largely to the casting of Chris Pratt in… Continue reading Movie Marketing Madness: Guardians of the Galaxy Vol. 2

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Movie Marketing Madness: How To Be A Latin Lover

Let’s just be honest and admit that some people have few, if any, real-world survival skills. That’s not the case, though, for Maximo (Eugenio Derbez), the main character in the new movie How To Be A Latin Lover. Directed by Ken Marino, the movie is about Maximo, who early on in life discovered he had… Continue reading Movie Marketing Madness: How To Be A Latin Lover

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Movie Marketing Madness: The Circle

Based on Dave Eggers’ 2013 novel of the same name, The Circle opens in theaters this week and brings with it a story of how “change the world” technology companies aren’t always what they seem. Emma Watson stars as Mae, an eager young woman who’s hired at Circle, a fictional company that combines elements of… Continue reading Movie Marketing Madness: The Circle

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Movie Marketing Madness: The Promise

It’s not easy to sell American movie-going audiences on a story of a historical event many have no prior awareness of set in a far-off country they may not be able to find on a map. That’s exactly the challenge facing The Promise, coming out this week. The story, set in 1914 just as World… Continue reading Movie Marketing Madness: The Promise

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Movie Marketing Madness: Colossal

There’s been a resurgence in straight-up giant monster movies of late as pics like Pacific Rim, Godzilla and the recent Kong: Skull Island revive people’s appetites for kaiju and other creatures bringing down terror on populations. This week there’s an unusual entry into that genre with the new movie Colossal starring Anne Hathaway and Jason… Continue reading Movie Marketing Madness: Colossal

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Movie Marketing Madness: Going In Style

As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his first seeming “director for hire” gig with Going In Style. The movie stars Morgan Freeman, Alan Arkin and Michael Caine as a trio of retirees who have been living off… Continue reading Movie Marketing Madness: Going In Style