Cinematic Slant

Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions.

Adrift – Marketing Recap: …there are bits and pieces of several different genres coming together here. It’s very much a romance of the Nicholas Sparks variety, about two people who just happen to find each other while in a place they wouldn’t usually be. But it’s also a story of survival against nature in the vein of The Perfect Storm or, more recently, All Is Lost. That’s not a knock against it, just an observation of what’s going on.

Bond, Transformers and More Movie News From Last Week: Just a few quick thoughts on some of the bigger movie news that hit last week.

A Few Thoughts on Spoilers: Based on my experience last week, the “spoiler free” zone has shrunk to the morning the movie opens. Not the day after, but that day. And the abuses are becoming more blatant and hard to avoid.

American Animals – Marketing Recap: I just kind of wish the publicity push had the same vigor and sizzle as the trailers, which give off a decent vibe of energy. There’s some good material that’s on display in those trailers, which sell an unconventional caper flick, though one that is as implausible as they come. That the same energy wasn’t carried over throughout the campaign and expanded into other media is disappointing.

The Future Is In Original Content: There’s a lot that could be said – and has been, by myself and others – about how the dynamics of the media industry have changed, are changing and will continue to change. Phrases like “media fragmentation” are used often as more and more options for consumers to choose from arrive on all platforms, whether it’s via a home-based or mobile connected device. Two things are clear, though.

A Kid Like Jake – Marketing Recap: IFC has certainly done what it could to position the movie as being timely and relevant as well as respectful of the people for whom this really hits home. Parsons emerged as the biggest public face in the publicity campaign, which makes a certain amount of sense. All put together it’s a good campaign that may find some success with a niche audience not necessarily because of the subject matter but just because of the release pattern.

Solo and the Future of Star Wars (After the Campaign Review): While I respect and understand the viewpoints of those who didn’t care for the movie for one reason or another, there are some commonalities to the criticism that’s been shared by many people that I feel need to be addressed.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

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