Category: Freelance

Hollywood Reporter STX's 'Happytime Murders' Marketing Keeps Focus on Puppets Behaving Badly: The conceit that puppets exist in the world alongside humans isn’t unique, exactly. The Muppet Show and subsequent movies all used it. What this week’s The Happytime Murders seems to do differently is draw a clear line between those characters’ on-screen personas and … Continue reading This Week Elsewhere – Week of 8/24/18

Cinematic Slant Juliet, Naked – Marketing Recap: It’s not a huge campaign, but if you’re a fan of previous Hornby adaptations or just want a movie that looks breezy, charming and entertaining there’s a strong case for this being a good choice. Byrne is her usual wonderful self and Hawke is always at his best … Continue reading This Week Elsewhere – Week of 8/17/18

The Hollywood Reporter 'The Meg' Knows What It's Selling: Jason Statham vs. Giant Shark: Whatever the box office fate of The Meg — Warner Bros.' $150 million summer shark tentpole — it’s been sold to the public over the last several months with tongue placed firmly in cheek. (more here) Cinematic Slant MoviePass Lost the … Continue reading This Week Elsewhere – Week of 8/10/18

Adweek These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far): Amid all that, a handful of campaigns have really jumped out as being notable both for their creativity and their ability to drive audiences to theaters. Some of these are for significant blockbusters, others are for smaller films that might not have … Continue reading This Week Elsewhere – Week of 8/3/18

The Hollywood Reporter 'Mission: Impossible — Fallout' Marketing Banks on Daredevil Action Scenes: For Mission: Impossible — Fallout, the sixth movie in a series that began 22 years ago, Paramount launched a marketing campaign that emphasizes the scale and scope of the stuntwork involved. (more here) Cinematic Slant Blindspotting – Marketing Recap: Strong festival word … Continue reading This Week Elsewhere – Week of 8/27/18

The Hollywood Reporter Is Comic-Con Still the Place For Building Blockbuster Buzz? - That Disney would not be attending to offer anything new related to its Marvel Cinematic Universe films certainly got a lot headlines, and deservedly so. The Avengers movies in particular have a history of using Comic-Con to get fans excited, introducing the … Continue reading This Week Elsewhere – Week of 7/20/18

The Hollywood Reporter Dwayne Johnson's 'Skyscraper' Sells Itself as an Action Throwback: Dwayne Johnson is back for more big-screen adventures in this week’s Skyscraper. The Legendary and Universal movie, budgeted at $129 million, casts Johnson as a wounded veteran-turned-building safety expert brought to Hong Kong to evaluate a massive new building. He and his family … Continue reading This Week Elsewhere – Week of 7/13/18

The Hollywood Reporter "Where's Ant-Man?" Is the Question Selling Marvel's 20th Cinematic Universe Film: Disney has sought to sell the movie as a fun caper, a stark contrast to the heavy and very serious push for 'Avengers: Infinity War' a few months ago. (Note: You can read everything that didn’t make it into that column … Continue reading This Week Elsewhere – Week of 7/6/18

Cinematic Slant Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions. 2018 Movie Marketing Trends: All this past week I’ve been sharing posts on some of the trends in movie marketing that have become apparent over the course of the first … Continue reading This Week Elsewhere – Week of 6/29/18

The Hollywood Reporter 'Jurassic World: Fallen Kingdom' Marketing Sells Dino-Mite Rampage: Even more so than it did for the 2015 revival, Universal has leaned into the history of the Jurassic franchise to help sell this latest installment. A number of technology-based tactics, particularly the AR games and more, combined with big stunts like the Amazon/Jeep … Continue reading This Week Elsewhere – Week of 6/22/18