Warner Bros. Goes Influencer for IT: Chapter 2 Tease

My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT: Chapter 2's first trailer. With…

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The Avengers Stand Up To Cancer

For Adweek, I wrote about the cross-promotional campaign that enlisted stars from Avengers: Endgame to raise awareness for Stand Up To Cancer. To promote the…

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Brand Ryan Reynolds

My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done…

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Never Sleep Again Thanks to Will Smith’s Genie

Writing about the first appearance of Will Smith as Genie in a new Aladdin TV spot for Adweek was just a form of therapy. When…

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My latest post on Adweek looks at some of the most notable publicity beats and stunts selling a handful of movies this year. To make…

Continue reading → The Stunts Selling 2018’s Movies

Innovative Horror Marketing

My latest Adweek contribution hits some ways that horror movies have helped pushed marketing in interesting new directions and taken advantage of new, at the…

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This Week Elsewhere – Week of 8/24/18

Hollywood Reporter STX's 'Happytime Murders' Marketing Keeps Focus on Puppets Behaving Badly: The conceit that puppets exist in the world alongside humans isn’t unique, exactly.…

Continue reading → This Week Elsewhere – Week of 8/24/18

This Week Elsewhere – Week of 8/17/18

Cinematic Slant Juliet, Naked – Marketing Recap: It’s not a huge campaign, but if you’re a fan of previous Hornby adaptations or just want a…

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This Week Elsewhere – Week of 8/10/18

The Hollywood Reporter 'The Meg' Knows What It's Selling: Jason Statham vs. Giant Shark: Whatever the box office fate of The Meg — Warner Bros.'…

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This Week Elsewhere – Week of 8/3/18

Adweek These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far): Amid all that, a handful of campaigns have really jumped out as…

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