Brand Ryan Reynolds

My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done…

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Never Sleep Again Thanks to Will Smith’s Genie

Writing about the first appearance of Will Smith as Genie in a new Aladdin TV spot for Adweek was just a form of therapy. When…

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My latest post on Adweek looks at some of the most notable publicity beats and stunts selling a handful of movies this year. To make…

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Innovative Horror Marketing

My latest Adweek contribution hits some ways that horror movies have helped pushed marketing in interesting new directions and taken advantage of new, at the…

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This Week Elsewhere – Week of 8/24/18

Hollywood Reporter STX's 'Happytime Murders' Marketing Keeps Focus on Puppets Behaving Badly: The conceit that puppets exist in the world alongside humans isn’t unique, exactly.…

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This Week Elsewhere – Week of 8/17/18

Cinematic Slant Juliet, Naked – Marketing Recap: It’s not a huge campaign, but if you’re a fan of previous Hornby adaptations or just want a…

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This Week Elsewhere – Week of 8/10/18

The Hollywood Reporter 'The Meg' Knows What It's Selling: Jason Statham vs. Giant Shark: Whatever the box office fate of The Meg — Warner Bros.'…

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This Week Elsewhere – Week of 8/3/18

Adweek These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far): Amid all that, a handful of campaigns have really jumped out as…

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This Week Elsewhere – Week of 8/27/18

The Hollywood Reporter 'Mission: Impossible — Fallout' Marketing Banks on Daredevil Action Scenes: For Mission: Impossible — Fallout, the sixth movie in a series that…

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This Week Elsewhere – Week of 7/20/18

The Hollywood Reporter Is Comic-Con Still the Place For Building Blockbuster Buzz? - That Disney would not be attending to offer anything new related to…

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