This Week Elsewhere – Week of 8/24/18

Hollywood Reporter STX’s ‘Happytime Murders’ Marketing Keeps Focus on Puppets Behaving Badly: The conceit that puppets exist in the world alongside humans isn’t unique, exactly. The Muppet Show and subsequent movies all used it. What this week’s The Happytime Murders seems to do differently is draw a clear line between those characters’ on-screen personas and…… Continue reading This Week Elsewhere – Week of 8/24/18

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This Week Elsewhere – Week of 8/27/18

The Hollywood Reporter ‘Mission: Impossible — Fallout’ Marketing Banks on Daredevil Action Scenes: For Mission: Impossible — Fallout, the sixth movie in a series that began 22 years ago, Paramount launched a marketing campaign that emphasizes the scale and scope of the stuntwork involved. (more here) Cinematic Slant Blindspotting – Marketing Recap: Strong festival word…… Continue reading This Week Elsewhere – Week of 8/27/18

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This Week Elsewhere – Week of 7/13/18

The Hollywood Reporter Dwayne Johnson’s ‘Skyscraper’ Sells Itself as an Action Throwback: Dwayne Johnson is back for more big-screen adventures in this week’s Skyscraper. The Legendary and Universal movie, budgeted at $129 million, casts Johnson as a wounded veteran-turned-building safety expert brought to Hong Kong to evaluate a massive new building. He and his family…… Continue reading This Week Elsewhere – Week of 7/13/18

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This Week Elsewhere – Week of 6/22/18

The Hollywood Reporter ‘Jurassic World: Fallen Kingdom’ Marketing Sells Dino-Mite Rampage: Even more so than it did for the 2015 revival, Universal has leaned into the history of the Jurassic franchise to help sell this latest installment. A number of technology-based tactics, particularly the AR games and more, combined with big stunts like the Amazon/Jeep…… Continue reading This Week Elsewhere – Week of 6/22/18

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