This Week Elsewhere – 4/27/18

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How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War: All of that hype has led to the movie breaking records for Fandango advance ticket sales and an overall massive amount of buzz and anticipation. It’s also lead to a situation where a number of consumer products brands have looked to hitch their wagon to this particular Quinjet. To capitalize on the momentum afforded by such a huge movie, these companies have rolled out substantial campaigns of their own in a united push reported to add around $150 million in promotional support to the push. Let’s take a look at some of those efforts.

Cinematic Slant

Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions.

Disobedience – Marketing Recap: While the forbidden lesbian love story has certainly been a focus of the campaign, the bigger point being sold here is one of being true to who you are and breaking free of society’s definition of “acceptable.” That’s a very timely message in 2018.

Why Is Everyone Suddenly Concerned About Steven Spielberg?: When you’re batting .900, you usually don’t have to worry about where your next paycheck is coming from. There are only two people who are going to take you out of the lineup: Yourself and Death.

Moviebill Brings Augmented Reality to Theaters With Avengers: Infinity War: Adding an augmented reality component to that experience is the aim of Moviebill. The company is working with theater chain Regal Cinemas to bring an AR experience to moviegoers tied to this week’s release of the highly-anticipated Avengers: Infinity War.

Duck Butter – Marketing Recap: The campaign is alright, though it’s almost too small to make any sort of substantive judgment on. You get the basic idea of the story and the characters but it’s a bit too…fuzzy to really get a handle on. I’m sure this will resonate well with some audiences but there’s nothing here that leads me to believe it’s going to catch on with larger groups in any way.

The Best GIFs from Each Marvel Cinematic Universe Movie Trailer: While two hours and 24 minutes of the movie’s two hour and 29 minute runtime have yet to be seen, the campaign – specifically the two trailers – have already provided us with two of my favorite moments from the 10 years of the Marvel Cinematic Universe.

Netflix Buying a Movie Theater or Two Would Be [chef’s kiss]: What will be interesting to watch is what the Academy’s response to this might be. It’s hard to believe the group will just accept it and admit they got played. Instead, I expect them to go full-on Andy Garcia in Ocean’s 12 and start blowing up cars. (Metaphorically, of course.) There are two possible ways the trade group might react.

2009: The Last Year Without Marvel: As hard as it is to believe now, when each year brings at least two if not three MCU movies, 2009 saw none. That’s right, none. After 2008 saw Iron Man kick things off and The Incredible Hulk start to explore the interconnectedness of the universe, things went dark until Iron Man 2 in 2010. That gap speaks to how Marvel Studios doesn’t seem to have been as sure as they make themselves out to be now about how successful this venture was going to be.

The Kids Were Never the Focus of Blocker’s Marketing: Who the girls are or aren’t crushing on is barely covered at all. We get a look at their dates only sparingly, with no background or context given. The most complex picture we get is when one of them is explaining to her date that they *are* going to have sex later that night, something he seems remarkably oblivious to.

Avengers: Infinity War – Marketing Recap: If you’re looking for my usual marketing recap on Avengers: Infinity War, this week’s biggest release, you’ll find it spread across two outlets.Even with all that there were some elements I usually include that didn’t make into either of those two pieces. So, using those as starting points, here’s the rest of what the marketing campaign looked like.

Exhibitors Reach Their WSHDT (We Should Have Done That) Moment: Moviepass, for all its faults and obvious financial issues, is trying to be a cross-platform player. The real problem the exhibition industry has is that it’s then hoarding all the data, which each company wants for itself.

Facing Increased Streaming Competition, Netflix Prioritizes Original Content…And Marketing: To get the most out of that production spending the company is also reportedly ready to engage in more – and more traditional – marketing and advertising activities to draw people’s attention to its original offerings.

As Blumhouse Gains Prominence, Remember We’ve Been Down This Road Before: Eventually Blumhouse will become just another specialty label. We’ve seen this happen with Castle Rock, Fox Searchlight and others. Even A24, which was last year’s press darling, has put out a few movies in the last couple months that don’t meet the lofty status assigned to it while releasing quirky prestige titles like The Lobster, Lady Bird and others.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.