Adweek, Movie Marketing

Fandango vs. Amobee

This was posted last week and I’m just getting to it, but my latest Adweek post compares the Amobee data I shared a few weeks ago to Fandango’s recently-released list of most-anticipated movies of 2017:

A few weeks back, marketing tech firm Amobee helped me put together a list of the most anticipated movies of 2017 by measuring the volume and sentiment of social chatter about the planned titles.

Source: Here Are Fandango’s Picks for the Most Anticipated Movies of 2017 | Adweek

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