- Paolo Mardo at Film School Rejects covers more aspects of the movie’s campaign, including the festival screening strategy undertaken.
- The movie got a substantive mobile push as well, with details on that here.
- Finally saw the response to the Gmail address that was included in the TV spots. Sending a message prompts an OOO response from Langdon, who encourages you to either contact a colleague or visit JourneyThroughHell.com, a site where you can play a game involving Google Maps and the levels of Dante’s “Inferno.” The site is positioned as part of Langdon’s course on Dante, but that’s betrayed by the presence of links to the trailer and the official website (yes, there was one…I’m an idiot) for the movie.
- Yeah, so there was an official website. But it wasn’t linked from any of the trailers or social profiles and wasn’t findable via search. The site has all the usual sections – Story, Gallery etc – as well as a link to the one promotional partner for the movie, Princess Cruises.