Movie Marketing

The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been hoping it would there were still a few surprises, including that the acting categories actually featured people of color after years of #OscarsSoWhite being the dominant theme of the reactionary [...]

Movie Marketing

Golden Globes Best Picture Nominee Marketing Campaigns

The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as being snubbed, complaints about those nominated seemingly only because the HFPA wants to party with them and more. Whatever the case, below is a list of the movies nominated for [...]

Mobile, Movie Marketing

Picking Up the Spare: Moonlight, Bad Moms, Inferno

Moonlight Paolo Mardo at Film School Rejects covers more aspects of the movie's campaign, including the festival screening strategy undertaken. Bad Moms The movie got a substantive mobile push as well, with details on that here. Inferno Finally saw the response to the Gmail address that was included in the TV spots. Sending a message [...]

Movie Marketing, Picking up the Spare

Picking Up the Spare: Equity, Deadpool and More

Equity ABC is adapting the movie, committing to a pilot for a series based on the character played by Anna Gunn in the film. Deadpool The NSFW video has been removed from YouTube by Fox lawyers, but the marketing push has been nominated for a Best Integrated Campaign Clio, which it very much deserves. Reynolds [...]

Movie Marketing

MMM Recap: New Releases for 10/21/16

Keeping Up With the Joneses I’m not even sure what the campaign is trying to sell. Sure it’s a comedy but it’s not being sold as a particularly funny comedy, which is surprising given the talent involved. At best the movie looks mildly amusing, which isn’t exactly a strong call to action to give the [...]

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Moonlight

Trevante Rhodes plays Chiron in Moonlight, the new movie from writer/director Barry Jenkins. Chiron is a young man struggling with identity and his place in the world. The movie follows him from his troubled youth through his teen years and into adulthood as he first deals with the imperfect parents to the problems he faces [...]