The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been…

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Golden Globes Best Picture Nominee Marketing Campaigns

The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as…

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Picking Up the Spare: Moonlight, Bad Moms, Inferno

Moonlight Paolo Mardo at Film School Rejects covers more aspects of the movie's campaign, including the festival screening strategy undertaken. Bad Moms The movie got…

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Picking Up the Spare: Equity, Deadpool and More

Equity ABC is adapting the movie, committing to a pilot for a series based on the character played by Anna Gunn in the film. Deadpool…

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MMM Recap: New Releases for 10/21/16

Keeping Up With the Joneses I’m not even sure what the campaign is trying to sell. Sure it’s a comedy but it’s not being sold…

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Movie Marketing Madness: Moonlight

Trevante Rhodes plays Chiron in Moonlight, the new movie from writer/director Barry Jenkins. Chiron is a young man struggling with identity and his place in…

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