Movie Marketing, Picking up the Spare

Picking Up the Spare: Morgan, Ghostbusters

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Morgan

  • 20th Century Fox approached IBM about creating a “cognitive” trailer for the and so the super-computer Watson was fed hundreds of horror/thriller trailers. Machine learning then created a new spot that’s…not bad?

Ghostbusters

  • Kind of like Edge of Tomorrow, the Ghostbusters extended release on home video is getting a subtitle that wasn’t there for the theatrical film, in this case “Answer The Call.” That makes it sound more like a separate movie that is part of a franchise, not a remake or reboot of the original 1980s series. You have to wonder if adding that subtitle would have made a difference in the public reception of the movie and impacted eventual box-office numbers.
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