Star Trek Beyond
- Paramount and Atom Tickets are running a co-branded campaign offering first-time users a free ticket to the movie to raise awareness of the app, which encourages group moviegoing coordination.
- Select theaters are offering exclusive posters through a partnership with Gallery 1988.
- The movie’s San Diego Comic-Con premiere gave it a big lift in terms of social media conversations.
- Lyft brought the Ecto-1 to San Diego Comic-Con, offering rides to attendees there.