Chris Thilk Movie Marketing, Picking up the Spare

Picking Up The Spare: Don’t Think Twice, Star Trek Beyond and More

Star Trek Beyond Paramount used the movie's San Diego Comic-Con screening to test a new kind of Google ad, taking live video that was shot by the cast in attendance, editing it on the fly and serving it as an ad to the fans, using footage from the event they were at. Don't Think Twice … Continue reading Picking Up The Spare: Don’t Think Twice, Star Trek Beyond and More

Chris Thilk Movie Marketing, Picking up the Spare

Picking Up The Spare: Star Trek Beyond, Ghostbusters

Star Trek Beyond Paramount and Atom Tickets are running a co-branded campaign offering first-time users a free ticket to the movie to raise awareness of the app, which encourages group moviegoing coordination. Select theaters are offering exclusive posters through a partnership with Gallery 1988. The movie's San Diego Comic-Con premiere gave it a big lift … Continue reading Picking Up The Spare: Star Trek Beyond, Ghostbusters

Chris Thilk marketing, Marketing Recap, Movie Marketing, Social Media

Movie Marketing Madness: Star Trek Beyond

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s a legitimate milestone for an entertainment franchise to hit 50 years of more or less uninterrupted cultural relevance. The James Bond series hit that mark and now we have Star Trek joining the hallowed halls … Continue reading Movie Marketing Madness: Star Trek Beyond