Another new post from me for Voce…

Having access to Live (which is part of the Mentions app) is a much bigger tool. This means that there’s another option when it comes to live streaming, particularly from events like conferences and shows. And considering the audience that’s been built up on Facebook is often bigger than what’s on Twitter the potential reach of that video has the potential to be significantly larger. There’s already initial evidence showing engagement on Facebook Live video is massive, though it’s worth noting that there may be a novelty bump in those number, which may level off to some extent over time. So it becomes a viable competitor against Periscope or Meerkat.

Source: Facebook Mentions – Including Live – Available for More Verified Accounts « Voce Communications