An astounding, if I do say so myself, collection of stories in this week’s edition. But the best one actually comes from Josh Hallett:

“At the time, Facebook contended that algorithmic changes had been made to weed out spammy, non-engaging content, but that the median reach of pages hadn’t budged. It particularly objected to the inference that the changes had been made to spur marketers to spend more on ads to make up for lost reach. But now Facebook is making the case for marketers to do just that.”

PNConnect Insight – While any significant decrease in client reach via a platform such as Facebook is never good, it does validate our PNConnect hub and spoke approach to the brand as publisher model. In other words, Facebook Brand Pages should not be your primary content delivery method.

Check it out here.