See the movie, buy the comics

My latest AdAge piece is a look at some of the tactics comics publishers use to get the people who have just seen the big-screen adventures of their superheroes, adventures that are often marketed as straight-ahead action flicks, to also buy some comics. Yes, the comics are part of the marketing campaign for those movies but the inverse is also true.

Also “Hell, that’s *every* independent film from 1996” is the best line I’ve heard in quite a while.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.