Marketing premium VOD

My latest contribution to AdAge is my long-gestating piece on how the introduction of so-called “Premium Video on Demand” by studios could impact movie marketing efforts. As usual I try to make some points, ask some questions and otherwise engage in a lot of thinking out loud. There are more specific write-ups about different aspects of the points I hit here, all of which fed into things.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.