My latest post at Adweek is a look at a list of the “most anticipated” upcoming films this year based on online chatter. I also compare Amobee’s list to one published by ticketing site Fandango over at Cinematic Slant.

Given how superheroes dominate the theatrical marketplace, and that those movies receive a seemingly endless amount of hype and publicity that can start years in advance, it’s not surprising that for the second year in a row, Amobee’s list of the most-anticipated movies of the year is dominated by them.

To create the list, the marketing technologies firm analyzed content engagement across more than 600,000 sites to gauge what’s capturing people’s attention and interest, ranking each film based on the volume of engagement.

via The 10 Most Anticipated Movies of 2018, and What They Say About Hollywood – Adweek