The next level for Instagram

As I’ve increasingly used Instagram for not just personal photos but also (primarily) for client publishing programs there have been two features that keep coming to mind as being big gaps that are missing in the app’s functionality.

1. Multi-account support: It should be easy for me to switch between a personal and professional account with just a couple taps. Don’t make me keep signing out and signing in. That’s a kludgy process. And make sure that Share settings are unique to each account as well. Recently things seems to have taken a step backward on this front and all of a sudden Share settings were at the app level, not at the account level. One Twitter account goes with one Instagram account and the other goes with the other. Let me set things how I want to set them.
2. There needs needs needs to be some sort of in-app Share feature added in 2014. There just needs to be. I’m talking about something that would allow me to curate and share photos from my stream with my network. I don’t see how this couldn’t be the Number One most requested feature by brand publishers since the increased exposure that would come through fan curation would likely lead to a huge surge in new followers and subsequent engagement.

The first point also goes for Vine as well. Twitter, which owns Vine, makes multi-account support super easy, with just three screen taps between accounts. But to switch accounts on Vine it requires the full sign-out/sign-in process, which is not very user friendly.

It’s not like Instagram is hurting because it lacks these features. But for users, particularly those with feet in both the professional and personal fields, they would be a huge value add and make the experience much more friendly.