Both Greg Verdino and David Berkowitz are quoted in this MediaPost article on how social media marketing efforts have the potential to significantly drive down media spending. Since these efforts cost less than traditional media programs – and we’re including everything from straight ad buys to outreach here – and they begin to move to the front of the line for available dollars, it’s completely likely overall spending numbers will come down quite a bit.
Another story about how search marketing is doing what PR isn’t and how that’s going to wind up destroying PR. Let’s make this clear: Search marketing is, in large part, all about the same reputation management that PR is. If you’re doing PR and you’re not at least thinking about how search, either paid or organic, is impacting your company/client you should probably start doing that….now.
The Chicago Tribune writes about microblogging and manages to use the words “detritus” and “mundane” within the first 25 words or so, meaning I once again win the pool.
Businessweek is absolutely right – the growth of content recognition software by media companies to find where they’re stuff is appearing online is only going to continue. And that growth is only going to mean more throwdowns between the companies and bloggers who want to grab a few quotes to make or reinforce a point. (And Shel Holtz is right – if the AP is going to make such a stink about how many words are being used elsewhere, it’s only intellectually consistent that they should have the same level of problems with their customers arbitrarily altering text.)