Quick Takes: 6/21/05

  • Companies Need to Have RSS Even Without a Blog Strategy: Makes sense to me. RSS ain’t just for blogs. All information on a site can be pushed into a feed.
  • Is brand that important to invest in?: Of course it is. Your brand is your repuation is your company is your key to success. Without adequately positioning yourself by marketing and reinforcing your brand you’re going to be dead in the water. Maybe not now but soon.
  • Six NFL, Two NHL Teams Offer Private-Label RSS Readers: I’ve long maintained this is the wave of the future. A way to extend brand loyalty with an easy-to-use application that keeps images/logos/copy points in front of users for an extended period of time.
  • Ketchum dissected: Ketuchum’s really getting beaten about the head for their seeming lack of vision on blogs and personal or consumer-generated media.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.