A ton of stories have popped in the last couple weeks having to do with movie marketing - including a huge, multi-part feature in Wired - so I'm rounding them all up here. Enjoy this fleeting glimpse into MMM as it still exists. Trailer Fatigue: Moviegoers Less Thrilled With In-Theater Previews: American movie auds … Continue reading Movie marketing roundup
This L.A. Times story goes into a great amount of detail on the process trailers go through before they wind up in front of an audience. A definite must read.