Forrester Wants Tap To Be a Brand Feedback Platform

Last week Forrester, the well-known research and analysis company, launched Tap, a new app centered around customer feedback on companies, brands and products. People leave short, Twitter-style posts with positive or negative comments or questions and the companies can respond appropriately. There‚Äôs no lack of outlets for the average mobile user to share their commentary … Continue reading Forrester Wants Tap To Be a Brand Feedback Platform

Ignoring the surveys

Let's not make too much of the latest study by Forrester Research stating only 6% of Americans have read blogs and only 2% use RSS. Give it two weeks and someone else will come out saying 25% of Americans have created their own podcast or that 70% of the state of Rhode Island subscribes to … Continue reading Ignoring the surveys