Key Art, Key Changes: Arrival, Billy Lynn, Edge of Seventeen, Bleed for This

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for…

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MMM Recap: Week of 11/18 New Releases

Bleed For This I wish I just felt a little more life coming from this campaign. It’s so focused on creating and sharing inspirational moments…

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Movie Marketing Madness: The Edge of Seventeen

Nadine (Hailee Steinfeld) is a kind of generally miserable teenager in the new movie The Edge of Seventeen from writer/director Kelly Fremon Craig. She has…

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