Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast
Chris Thilk
Get Out
Robert Marich wrote about the movie’s marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there so be sure to read it.
Power Rangers
Lionsgate partnered with Thirst Project on a promotion that had the studio donating to clean water efforts around the country every time fans Tweeted using any of the color-coded Power Ranger custom Twitter emojis.
I totally missed that KrispyKreme had done some pretty extensive cross-promotion for the movie in addition to the product placement it received within the story. The Wrap has a recap of those efforts.
Beauty and the Beast
Rebecca Ford at THR goes deep on the high-end consumer merchandise that was created by promotional partners for the movie and which is selling at various retailers to try and cash in on nostalgia among childhood fans of the original who now have disposable income.