Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Get Out Robert Marich wrote about the movie's marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there so be sure to read it. Power Rangers Lionsgate partnered with Thirst Project on a promotion that had the studio donating to clean water efforts around the country every time … Continue reading Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

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MMM Recap: Trainspotting 2, The Belko Experiment, Beauty and the Beast

The Belko Experiment There’s also, understandably, a strong emphasis on Gunn himself. His stock has gone up considerably in the last three years or so so it makes a lot of sense that his name would be prominently displayed throughout the campaign. As stated, this is a return to form for him, back to the … Continue reading MMM Recap: Trainspotting 2, The Belko Experiment, Beauty and the Beast

Movie Marketing Madness: Beauty and the Beast

Beauty and the Beast is back in theaters, this time as a live-action feature that ostensibly remakes the 1991 animated classic. The movie follows the same basic premise as the original, as well as the fairy tale both are based on. One day Belle (Emma Watson), who’s a beloved young woman in her small village, … Continue reading Movie Marketing Madness: Beauty and the Beast