Picking Up the Spare: Keeping Up With the Joneses, Pirates of the Caribbean, Cars 3, The Big Sick

Keeping Up With the Joneses I usually don't cover developments after the movie is on home video, but you have to stand up and applaud 20th Century Fox for jumping on the Gal Gadot bandwagon by releasing a clip from last year's under-performing comedy starring the now-hot actress. The Big Sick Director Michael Showalter wasn't a … Continue reading Picking Up the Spare: Keeping Up With the Joneses, Pirates of the Caribbean, Cars 3, The Big Sick

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Picking up the Spare: Band Aid, Wonder Woman

Band Aid Zoe Lister-Jones, Adam Pally and Fred Armisen have made a fun music video - including faux behind-the-scenes footage - to keep the Band Aid buzz going on. Wonder Woman John McCarthy at The Drum outlines some of the bigger beats in the marketing of the movie in more detail than I offered. The … Continue reading Picking up the Spare: Band Aid, Wonder Woman

Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Baywatch One thing I didn't cover was the "Slo-Mo Marathon" that was run a few weeks ago. The V By Viacom blog (disclosure: I've done some freelance work for that site) has details on the nostalgia-driven mindset behind that effort. Also, here's the co-branded spot that Sprint ran to support the movie. For a UK promotional … Continue reading Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Picking Up the Spare: Going In Style, Colossal, The Circle

Going in Style I missed these in advance of release, but Warner Bros. created a bunch of posters that put the trio from this movie in shots reminiscent of the one-shots for the Fast and Furious movies. These aren't great and fit into the basic idea of what I was talking about in my post … Continue reading Picking Up the Spare: Going In Style, Colossal, The Circle

Picking Up the Spare: Hidden Figures, Win It All

Hidden Figures Google is promoting more details of its partnership with the movie, including offering a free digital copy of it to certain groups who host a coding and viewing party in their communities. Win It All Seems there was a poster for the movie after all, though I swear it didn't appear until days … Continue reading Picking Up the Spare: Hidden Figures, Win It All

Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Get Out Robert Marich wrote about the movie's marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there so be sure to read it. Power Rangers Lionsgate partnered with Thirst Project on a promotion that had the studio donating to clean water efforts around the country every time … Continue reading Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

Deadpool The campaign for Deadpool won the top slot at this year's Publicist Guild awards for the fun, irreverent tactics employed to get people to come out for a movie starring a largely unknown, foul-mouthed anti-hero. OK, this isn't related to the first movie and it's officially *not* a teaser for the sequel, but you … Continue reading Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

Picking Up the Spare: Lion, A Cure For Wellness

Lion An ad for the movie was taken out in the Los Angeles Times that denounced (gag) Pres. Trump's travel and visitation ban, making it clear that the production of the movie might not have taken place had the order been in place then. It's a decent political statement that also doubles as Oscar-timed promotion … Continue reading Picking Up the Spare: Lion, A Cure For Wellness

Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Rogue One: A Star Wars Story The Chicago Auto Show is underway and Nissan has brought its Rogue One-inspired vehicle there. More details on the where and why here. La La Land There's a new motion poster that touts the awards nominations and other accolades the movie has racked up recently. The LEGO Batman Movie … Continue reading Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Picking Up the Spare: 20th Century Women, Split, The Comedian

20th Century Women Not sure how I missed this, but writer/director Mike Mills worked with A24 to create a streaming radio station playing nothing but music from 1979, the year the movie is set. Split Spoiler warning, but it appears one of the movie's big twists was hinted at on at least one of the … Continue reading Picking Up the Spare: 20th Century Women, Split, The Comedian