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Picking up the Spare

This category contains 49 posts

Picking Up the Spare: Deadpool and Zoolander 2

Deadpool Movies.com has a look at exclusive posters created for Fandango by various artists that are really cool. The site also has an exclusive look at the Mondo poster by Deadpool creator Rob Leifeld. Emma Gray Ellis at Wired did her own recap of the movie’s marketing, hitting a few points I either only skimmed … Continue reading

Picking Up the Spare: Carol, Hail Caesar, Kung Fu Panda 3

Carol A TV spot for the movie was reportedly rejected by ABC, who objected to shots of the two leads naked in bed together. It doesn’t seem as though anything was shown, but the implication was just too much. My guess is that TWC kind of new this going in and was looking for the … Continue reading

Picking Up the Spare: Dirty Grandpa

Dirty Grandpa JoBlo got two more posters for the movie, one showing DeNiro pleasuring himself in a recliner and one with Efron naked and surrounded by beer bottles. Both have some sort of play on the actor’s career and how this is a huge disappointment. Just because you’re aware of it doesn’t excuse it.

Picking Up The Spare: 13 Hours and Ride Along 2

Ride Along 2 Kevin Hart and Ice Cube dropped by “The Bachelor” a few days before the movie opened and basically aimed to ruin the moment between the guy and the woman he was on a date with at every available opportunity. 13 Hours Despite the repeated refrain in mainstream press that the movie avoided … Continue reading

Picking Up the Spare: Star Wars: The Force Awakens and The Martian

Star Wars: The Force Awakens IMAX has been offering a series of exclusive posters to people buying tickets for those screenings. The Martian The much-discussed “VR Experience” based on the movie, which puts the user in the place of stranded astronaut Mark Watney, debuted at CES.

Picking Up The Spare: Spotlight, Star Wars: The Force Awakens

Spotlight The CEO of The Boston Globe has been using the trailer to Spotlight in his presentations to advertisers to underscore the impact of the Globe’s reporting. Star Wars: The Force Awakens Just days after release, almost immediately after opening weekend, a TV spot touting critical praise was released The movie certainly doesn’t have a … Continue reading

Picking Up The Spare: Star Wars: The Force Awakens and Sisters

Star Wars: The Force Awakens Just a couple days before release Google released “Lightsaber Escape” a very cool game that turned your smartphone into a lightsaber hilt that you then controlled on your computer screen, assuming you also use Chrome. AdAge counts down the promotional partners ads that got the highest video engagement, a list … Continue reading

Picking Up the Spare: Chi-raq and Creed

Creed The week before release enough money was spent to push the movie to the top of the list of TV ad spenders. Chi-raq More character posters were released right after release, this time putting D.B. Sweeney, Wesley Snipes and Dave Chappelle in the spotlight.

Picking Up The Spare: Steve Jobs, The Peanuts Movie, The Martian, Spotlight

Spotlight: A new TV spot debuted exclusively on Newsweek just as the film was hitting limited release that plays up the praise the movie has been getting from critics. Steve Jobs: Director Danny Boyle has some thoughts on what contributed to the movie’s poor box office, including that it went wide sooner than it really … Continue reading

Picking Up the Spare: Burnt, Spotlight, Spectre, The Peanuts Movie and Truth

Burnt: In what kind of felt like a bit of last-minute desperation, one final trailer was released just days before release. Unfortunately this is my favorite trailer because it takes the focus off of Cooper and really takes time to feature the supporting cast and flesh out who they are in his world. That trailer … Continue reading

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