Picking Up the Spare: Keeping Up With the Joneses, Pirates of the Caribbean, Cars 3, The Big Sick

Keeping Up With the Joneses I usually don't cover developments after the movie is on home video, but you have to stand up and applaud 20th…

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Picking up the Spare: Band Aid, Wonder Woman

Band Aid Zoe Lister-Jones, Adam Pally and Fred Armisen have made a fun music video - including faux behind-the-scenes footage - to keep the Band…

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Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Baywatch One thing I didn't cover was the "Slo-Mo Marathon" that was run a few weeks ago. The V By Viacom blog (disclosure: I've done…

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Picking Up the Spare: Going In Style, Colossal, The Circle

Going in Style I missed these in advance of release, but Warner Bros. created a bunch of posters that put the trio from this movie…

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Picking Up the Spare: Hidden Figures, Win It All

Hidden Figures Google is promoting more details of its partnership with the movie, including offering a free digital copy of it to certain groups who…

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Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Get Out Robert Marich wrote about the movie's marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there…

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Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

Deadpool The campaign for Deadpool won the top slot at this year's Publicist Guild awards for the fun, irreverent tactics employed to get people to…

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Picking Up the Spare: Lion, A Cure For Wellness

Lion An ad for the movie was taken out in the Los Angeles Times that denounced (gag) Pres. Trump's travel and visitation ban, making it…

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Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Rogue One: A Star Wars Story The Chicago Auto Show is underway and Nissan has brought its Rogue One-inspired vehicle there. More details on the…

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Picking Up the Spare: 20th Century Women, Split, The Comedian

20th Century Women Not sure how I missed this, but writer/director Mike Mills worked with A24 to create a streaming radio station playing nothing but…

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