Movie Marketing, Picking up the Spare

Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Get Out Robert Marich wrote about the movie's marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there so be sure to read it. Power Rangers Lionsgate partnered with Thirst Project on a promotion that had the studio donating to clean water efforts around the country every time… Continue reading Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Movie Marketing, Picking up the Spare

Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

Deadpool The campaign for Deadpool won the top slot at this year's Publicist Guild awards for the fun, irreverent tactics employed to get people to come out for a movie starring a largely unknown, foul-mouthed anti-hero. OK, this isn't related to the first movie and it's officially *not* a teaser for the sequel, but you… Continue reading Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

Movie Marketing, Online, Picking up the Spare, Print

Picking Up the Spare: Lion, A Cure For Wellness

Lion An ad for the movie was taken out in the Los Angeles Times that denounced (gag) Pres. Trump's travel and visitation ban, making it clear that the production of the movie might not have taken place had the order been in place then. It's a decent political statement that also doubles as Oscar-timed promotion… Continue reading Picking Up the Spare: Lion, A Cure For Wellness

Picking up the Spare

Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Rogue One: A Star Wars Story The Chicago Auto Show is underway and Nissan has brought its Rogue One-inspired vehicle there. More details on the where and why here. La La Land There's a new motion poster that touts the awards nominations and other accolades the movie has racked up recently. The LEGO Batman Movie… Continue reading Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Movie Marketing, Picking up the Spare

Picking Up the Spare: 20th Century Women, Split, The Comedian

20th Century Women Not sure how I missed this, but writer/director Mike Mills worked with A24 to create a streaming radio station playing nothing but music from 1979, the year the movie is set. Split Spoiler warning, but it appears one of the movie's big twists was hinted at on at least one of the… Continue reading Picking Up the Spare: 20th Century Women, Split, The Comedian

Picking up the Spare

Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Rogue One: A Star Wars Story Germain Lussier at io9 shares comments from director Gareth Edwards about the unexpected process and set of circumstances that lead to at least some of those shots from the Rogue One trailers that didn't wind up appearing in the finished movie. The team at SocialBakers looks at the volume… Continue reading Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Movie Marketing, Picking up the Spare

Picking Up the Spare: Sing, Lion

Sing The cast - and their animated alter-egos - appeared on Fallon to an acapella version of Paul McCartney's "Wonderful Christmastime" that included MacCartney himself. Illumination got their Minions involved in a short MST3K-like video to help promote the movie. The studio partnered with the Lumyer app to bring movie-branded augmented reality to that app's users.… Continue reading Picking Up the Spare: Sing, Lion

Movie Marketing, Picking up the Spare

Picking Up the Spare: Doctor Strange, Rogue One

Doctor Strange At the time of my column I couldn't find any information on the partnership with Skype but I just stumbled across them. Apparently you could add the doctor on Skype and become his virtual assistant. The company also introduced a new series of movie-themed emoticons to use. Rogue One: A Star Wars Story… Continue reading Picking Up the Spare: Doctor Strange, Rogue One

Movie Marketing, Picking up the Spare

Picking Up The Spare: Lion, The Arrival

Arrival The FiveThirtyEight looked at how the movies' RottenTomatoes score became part of the marketing campaign and puts that in the context of the site's continuing efforts to poke holes in RT and other rating aggregate sites. Lion Brent Lang at Variety gives the movie a big cover story about how this inspirational human story… Continue reading Picking Up The Spare: Lion, The Arrival

Movie Marketing, Picking up the Spare

Picking Up The Spare: Miss Sloane, Deadpool

Miss Sloane This "extended trailer" debuted on The Today Show just as the movie debuted in theaters and works better than the previous theatrical trailer because it runs a full five minutes. The central framing device is Sloane's testimony before Congress but within that we get flashbacks to the key events of the story that… Continue reading Picking Up The Spare: Miss Sloane, Deadpool