Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Get Out Robert Marich wrote about the movie's marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there so be sure to read it. Power Rangers Lionsgate partnered with Thirst Project on a promotion that had the studio donating to clean water efforts around the country every time … Continue reading Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

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MMM Recap: 2/24/17 New Releases

Get Out ...there are elements of this campaign that seemed to downplay some of the socially aware – “woke,” to use the common vernacular – parts of the story in favor of selling it as a straight horror movie that’s just all about being trapped in a creepy house in a creepily nice neighborhood with … Continue reading MMM Recap: 2/24/17 New Releases

Movie Marketing Madness: Get Out

Jordan Peele, one half of the iconic comedy team Key & Peele, makes his directorial feature debut with this week’s Get Out, a movie that’s billing itself as a socially conscious thriller. Daniel Kaluuya stars as Chris, a guy who’s getting ready to go for a weekend away with his girlfriend Rose (Allison Williams) to … Continue reading Movie Marketing Madness: Get Out