Looks like A24 today launched a new page today to promote the studio’s upcoming horror film The Witch. The site asks you to summon the evil by uploading an image from your hard drive that will then be wrapped in movie branding. And of course the internet reacted in an expected fashion.
https://t.co/2EBNcY0QM1—
Will Goss (@williambgoss) February 01, 2016
https://t.co/KvIQgt0VZv—
Britt Hayes, Esq. (@MissBrittHayes) February 01, 2016
https://t.co/MCFJXL1uLv—
Matt Singer (@mattsinger) February 01, 2016
https://t.co/k4CK5NC2OC—
Sam Adams (@SamuelAAdams) February 01, 2016
To their credit, A24 seemed to be in on and encouraging the mayhem.