Putting the CEO in front

Interesting that as a number of companies put their CEOs in traditional ads (Chicago Tribune, 9/25/09) some “branding experts” say that’s not what people want to see in commercials. That thinking runs counter to conventional wisdom in the social media marketing field, where having a C-suite executive be the one writing a blog or running a Twitter feed is seen as one of the ultimate goals since their participation brings a sense of authority and authenticity to the effort.