When RSM US LLP’s current social media manager was about to begin maternity leave I stepped in to bridge the gap and keep their social content marketing program on track. In the eight months I was with the firm I not only managed social publishing but also introduced a more scheduled, systematic approach to the program, added monthly reporting and created a style guide and program framework to what was being done.
Services Utilized
- Audience research
- Stakeholder interviews
- Marketing calendar review
- Editorial calendar creation
- Platform best practices recommendations
- Blog post writing
- Social media content writing
- Owned social media review
- Owned website/blog review
- Competitor social media review
- Competitor website/blog review
- Review of current strategic documents
- Review of current reporting practices
- Review of content for strategic execution