Medium Gives Twitter Referrals Preferential Treatment

If you’re not familiar with the details of what the term “zero rating” means you’ve likely still encountered it in some manner. The concept has been applied by wireless carriers to help lure customers concerned that streaming services, social media and so on are eating too much of their monthly data allocation. So a company … Continue reading Medium Gives Twitter Referrals Preferential Treatment

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Let’s Get Back to Owned Media

“Should We Replace Facebook with Personal Websites?” I had to audibly sigh when I saw that Vice headline considering Facebook (and other social network platforms) are what replaced personal websites in the first place. Back before status updates were a thing, we all had our own blogs and sites where we shared our thoughts and … Continue reading Let’s Get Back to Owned Media

Who Needs to Maintain a Blog? Everyone.

You see posts like this all the time: “Do [Insert Name of Professional Category] Need a Blog?” Let’s just get this out there right now in as simple and clear a way as possible: Everyone should be maintaining a somewhat regular blog. Everyone. No matter what job you have, no matter what your interests are. … Continue reading Who Needs to Maintain a Blog? Everyone.

[Grumpy Old Blog Writer Post]

Your Numbers Don’t Impress Me I don’t usually like to call people out directly, but this post irked me. I Wrote 100 Blog Posts In 100 Days. Here’s What I Learned. ORLY? As of this writing I’ve published 6,304 posts on this blog (counting those I’ve imported from other, now defunct site) and 482 on … Continue reading [Grumpy Old Blog Writer Post]

Content Marketing Has Always Been About SEO

There's never been a time when content marketing wasn't a part of search engine optimization.

Titles Have Never Been My Strong Suit

By the time you read this, the title of this post will likely have changed at least a half-dozen times. That’s not unusual for me as the process of coming up with titles for my posts generally follows a pattern consisting of: Quick note in a Google Doc that’s meant to just kind of remind … Continue reading Titles Have Never Been My Strong Suit

WordPress At 15

Up to October, 2005 I had been using Blogger as the platform for my personal blog. It was fine, it was free and it was commonly used at the time for the above reasons. Unless you were savvy enough (which I wasn’t) to hand-code your own blog platform or install Movable Type on your own … Continue reading WordPress At 15

I Don’t Understand Needing to Search Out Blog Post Ideas

There’s a significant cottage industry online of people and companies who want to help people come up with ideas of what to write about on their blogs. Search for something like “how to get blog post ideas” and you’ll be confronted with an endless stream of lists as people offer places you can turn to … Continue reading I Don’t Understand Needing to Search Out Blog Post Ideas

How to Use RSS to Power Your Blogging Strategy

It's no secret that content marketing is having a moment. Brands, large and small, are becoming ever more aware that they need to publish a constant stream of blog posts, articles, and media to increase their organic traffic and engage with potential customers. In fact, B2B companies that blogged 11+ times per month had almost … Continue reading How to Use RSS to Power Your Blogging Strategy

How to Use WordPress To Save Your Freelance History

A while ago movie writer Drew McWeeny posted this to Twitter: https://twitter.com/DrewMcWeeny/status/989937832062992384 That kind of problem has plagued the freelance writing field to a growing extent in the last few years as one site after another has folded for one reason or another. Too many times, writers and editors have shared their stories of trying … Continue reading How to Use WordPress To Save Your Freelance History