When I started Cinematic Slant last year I knew it would be an uphill battle to grow the site. Every… Read more Blog Writing and Maintenance Isn’t Passive
There’s a long-standing and completely true maxim in the freelance world that you shouldn’t write for free. If a publication… Read more Don’t Write For Free, Unless It’s For Yourself
Despite all the rhetoric and trending hashtags and everything else, people didn’t delete Facebook in the wake of the Cambridge… Read more Break Out of the Walled Gardens
Whether it’s on Twitter or, like me, via RSS, it’s pretty likely you see the same story reported by multiple… Read more What If the Media Focused On Doing One Thing Well?
I own my house. OK, the bank technically owns it for several more years, but you know what I mean… Read more Never Forget Who Owns The Land You’re Building On
Nieman Lab has been publishing their regular series of predictions for the coming year in the last couple weeks. There’s… Read more Scale Doesn’t Mean Success
The University of Massachusetts Dartmouth Center for Marketing Research has released its latest analysis of social media usage in the… Read more Study: Fortune 500 Gets Blogging Again
I’ll admit I was taken somewhat aback by this story, which laid out some very sensible reasons why those engaging… Read more Wait, Bloggers Are an Influencer Marketing Afterthought Now?
Over the years I’ve been one of the primary writers for a number of corporate blogs for my employers. Those… Read more Expanded (Complete?) Agency Archives
(Note: This is based on one of the prompts from Robert S. Kaplan’s book What You’re Really Meant to Do.)… Read more What Issues About the Content Marketing Job Concern Me?