As you might have noticed lately, Spout is working on a number of fronts to further the connection between awareness (the goal of a marketing campaign) and consumption (the goal of a distribution strategy) for filmmakers and other stakeholders in a film’s success.
It’s important to remember, though, that continued conversation plays a big role in defining the future of a film can connect with its audience and vice-versa. Issues are still being hashed out and case-studies still being written that can be used for future reference.
That’s why we leapt at the chance to be a sponsor of the Slamdance Film Festival that kicks off this week. Specifically, Spout is sponsoring a day of conversations around new media marketing and distribution on Monday the 19th. The chat panel will be happening at the Treasure Mountain Inn (map link here) at 12:30 Monday afternoon, and there’s a brunch before that beginning at 10:00 AM.
The full press release is pasted below. If you’re going to be in Park City and would like to meet up drop me an email (chris-at-spout-dot-com), DM me on Twitter (@cthilk) or just drop a comment below. I’m excited to be out there and look forward to meeting up with some of the people who, like Spout, are leading the conversation about new marketing and distribution models.
–Chris Thilk, Director of Marketing
Grand Rapids, MI – Spout.com is proud to announce its support the 15th annual Slamdance Film Festival in Park City Utah. Spout.com is sponsoring the festival as part of its support of independent filmmakers and its desire to foster conversations important to that group.
That sponsorship revolves around Spout’s “Connecting with the Audience: Distribution and Marketing in an Online World” event on Monday January 19th. The day starts with a filmmaker brunch at 10AM and continues with a panel covering how filmmakers who are passionate about their finished films can cut through the clutter and create demand for those films and then get it seen by that audience.
“There are all sorts of ways filmmakers who lack the resources of a big – or even small – studio infrastructure can connect with a targeted audience and then work to get their movie distributed so people can see it at a point when their interest is at its highest,” says Spout.com’s Paul Moore. “Spout’s presence at Slamdance is just one example of how we want to get people talking about how to adjust to the current state of the entertainment industry and use the new media tools available to them to take control of their film’s fate.”
Filmmakers, publicists and others involved in the promotion of movies can visit Spout.com/PromoteYourFilm and find tools and tips to connect with Spout’s audience of film lovers of all stripes.
Those using that form to have their movie added to Spout also have the option of uploading the finished film to MeDeploy, a widget-based distribution service. As part of Spout’s partnership with MeDeploy filmmakers going through this process will have the fees for adding the movie to MeDeploy waived, making it that much easier to have their movie seen.
“It’s one thing to make people aware of a movie,” says Spout.com COO Bill Holsinger-Robinson. “But bridging the gap between awareness and distribution lets that audience act on their interest and watch the movie at a time and place of their choosing. The partnership with MeDeploy and the deal we’re able to offer filmmakers in conjunction with them is part of Spout’s commitment to supporting those filmmakers throughout their entire journey.”