Karina Longworth was quoted by Anne Thompson in Variety in a story about how online buzz still hasn’t fully supplanted the power of the professional critic in the minds of most consumers. That’s a fair point but I think that while it’s true for the mainstream it’s not necessarily the case for smaller films and the campaigns that appeal to specific communities.
MetaFilter goes into the new trailer rating designation that applies to PG-13 films and dives more into red-band trailer strategies.
The New York Times profiles the writing team behind Transformers and how they strive for movies that have something to say but also feature big explosions.
National Lampoon is trying to revitalize its brand by focusing on making its own, higher-quality films as opposed to buying or producing cheap, low-brow fare.
20th Century Fox has reversed its stance and is now encouraging the maker of a Die Hard video parody it previously demanded be removed to spread it far and wide online.
Speaking of Die Hard 4, Defamer has a picture of some airborne marketing the studio engaged in.
Niche production house Legendary will extend its business relationship with Warner Bros.
So far the summer’s tent pole releases have been performing well, at least in the first week or two of being in theaters.
Slashfilm says the trailer for Mr. Magorium’s Wonder Emporium will be attached to Ratatouille when it opens this week.
More coverage of the “green” cross promotions companies took part in as part of the Evan Almighty campaign.