Quick Takes: 6/26/07

  • filmstrip5.jpgKarina Longworth was quoted by Anne Thompson in Variety in a story about how online buzz still hasn’t fully supplanted the power of the professional critic in the minds of most consumers. That’s a fair point but I think that while it’s true for the mainstream it’s not necessarily the case for smaller films and the campaigns that appeal to specific communities.
  • MetaFilter goes into the new trailer rating designation that applies to PG-13 films and dives more into red-band trailer strategies.
  • The New York Times profiles the writing team behind Transformers and how they strive for movies that have something to say but also feature big explosions.
  • National Lampoon is trying to revitalize its brand by focusing on making its own, higher-quality films as opposed to buying or producing cheap, low-brow fare.
  • 20th Century Fox has reversed its stance and is now encouraging the maker of a Die Hard video parody it previously demanded be removed to spread it far and wide online.
  • Speaking of Die Hard 4, Defamer has a picture of some airborne marketing the studio engaged in.
  • Niche production house Legendary will extend its business relationship with Warner Bros.
  • So far the summer’s tent pole releases have been performing well, at least in the first week or two of being in theaters.
  • Slashfilm says the trailer for Mr. Magorium’s Wonder Emporium will be attached to Ratatouille when it opens this week.
  • More coverage of the “green” cross promotions companies took part in as part of the Evan Almighty campaign.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.