Narnia marketing feature

Over at his blog BeyondMadisonAvenue, Mack Collier has a great feature-length piece on the marketing advantages and disadvantages Disney has in marketing the first installment of The Chronicles of Narnia. Definitely worth a read.

UPDATE: Corrected the spelling of Mack’s name. My bad.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.