Movie Marketing Madness: Fist Fight

The idea behind the new movie Fist Fight is easy to sum up: Two grown adult male teachers have a problem at school that results in one challenging the other to a fight after school. Charlie Day plays Andy Campbell, a “nice guy,” the kind that wants to help and is generally a pushover in … Continue reading Movie Marketing Madness: Fist Fight

Movie Marketing Madness: Barbershop: The Next Cut

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Chicago, as the saying goes, is a city of neighborhoods. From Beverly to Lincoln Park, Austin to the Near North Side and everywhere inbetween, these are the result of ethnic groupings, a little political gerrymandering and … Continue reading Movie Marketing Madness: Barbershop: The Next Cut

Movie Marketing Madness: Ride Along 2

I was surprised a while ago when rewatching “Undeclared” to see a very young Kevin Hart on the show. Hart makes a half-dozen or so appearances on the show as someone on campus who is all about Jesus and is trying to get Jay Baruchel’s Steve to read the Bible as a way to fix … Continue reading Movie Marketing Madness: Ride Along 2

Are We There Yet? – Marketing Recap

You can read my full recap of the marketing campaign for Are We There Yet? at Film Threat. Ice Cube seems to idolize Eddie Murphy. That’s the only explanation I can think of for his career track in movies. He starts off in the successful and well received “Boyz N the Hood”, moves on through … Continue reading Are We There Yet? – Marketing Recap