GoPro cameras were prevalent throughout the movie and the manufacturer is seizing its moment in the spotlight with some fun activations and campaigns.
Variety covers how the movie succeeded, including not only tapping into a general audience desire to see big space epics on the screen but also creating good old-fashioned word of mouth, both on- and offline.
A deleted scene has been released showing Watney engaging in some science experiments after being left behind on Mars. The footage is presented like the other in-universe videos, as part of the “Ares Archive.”
