Chris Thilk Movie Marketing, Picking up the Spare

Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More

X-Men: Apocalypse That 800 number Fox included in the weird 80s commercial for Xavier's School got tens of thousands of voicemails, which the studio just put into a new video. LG is launching a series of X-Men-themed devices in the U.S. and other territories. Emma Grey Ellis at Wired did her own recap of some … Continue reading Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More

Chris Thilk Movie Marketing, Picking up the Spare

Picking Up The Spare: Zootopia, 10 Cloverfield Lane

Zootopia Buzzfeed covers the “Zoogle Photos” partnership with Google that involved that company placing selfie-cameras in animal pens at the Los Angeles Zoo, resulting in some great up-close pictures. Alisha Grauso at Fortune does an in-depth look at the parody aspects of the marketing campaign and the other ways it tried to appeal to the … Continue reading Picking Up The Spare: Zootopia, 10 Cloverfield Lane

Chris Thilk Marketing Recap, Movie Marketing

Movie Marketing Madness Recap: 3/4/16 New Releases

Desierto The campaign, which isn’t full-throated by any regard, sells a movie that tries to boil down an issue that’s generated so much controversy to a more human one by presenting an extreme, taking the fiery rhetoric of one side of the argument and presenting it’s ultimate fantasy of a lone right-thinking individual and contrasting … Continue reading Movie Marketing Madness Recap: 3/4/16 New Releases

Chris Thilk Movie Marketing, Picking up the Spare

Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia

Kung Fu Panda 3 20th Century Fox, which is releasing the movie in the U.K., has outfitted London buses with beacon ad technology that will push marketing messages about it to people’s mobile devices. Whiskey Tango Foxtrot The studio’s TV campaign took it to the top of the charts of TV ad spenders this past … Continue reading Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia

Chris Thilk marketing, Marketing Recap, Movie Marketing, Social Media

Movie Marketing Madness: Zootopia

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s too often a tendency to write off any animated feature as a “kids’ movie.” There are certainly plenty of movies that do fit into that category but the medium used shouldn’t dictate the intended audience … Continue reading Movie Marketing Madness: Zootopia