After the Campaign: Zoolander 2

When Zoolander 2 was being sold to the public earlier this year there was a heavy emphasis, as was the case with other legacy sequels, on callbacks to the first movie. The idea was, of course, to get people interested in this new movie by promising a return to characters that were familiar and whose … Continue reading After the Campaign: Zoolander 2

Picking Up the Spare: Deadpool and Zoolander 2

Deadpool Movies.com has a look at exclusive posters created for Fandango by various artists that are really cool. The site also has an exclusive look at the Mondo poster by Deadpool creator Rob Leifeld. Emma Gray Ellis at Wired did her own recap of the movie’s marketing, hitting a few points I either only skimmed … Continue reading Picking Up the Spare: Deadpool and Zoolander 2

Movie Marketing Madness: Zoolander 2

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there’s anything I’m an expert on (outside of social media content marketing of course) it’s the struggle of being really, really good looking. It’s something that has impacted my life in many and various ways … Continue reading Movie Marketing Madness: Zoolander 2

New Kik and Instagram Features Attract Studio Ad Dollars

Messaging app Kik recently announced the launch of branded GIFs that are available through the app’s emoji/GIF keyboard and easily discoverable by users. Among the launch partners is Paramount Pictures, who have offered a bunch of Zoolander 2 GIFs for people to include in their messages to friends. Instagam is looking for more ad dollars … Continue reading New Kik and Instagram Features Attract Studio Ad Dollars

Before The Show: The Big Short, 1/2/16

Unlike some other trips to the theater I can't say anyone trailer played better for the crowd than any other. There were certainly some laughs for Boss and Nice Guys (not so many for Zoolander 2, which may be disturbing) but that's about all I noticed. It seemed like an odd mix of trailers with … Continue reading Before The Show: The Big Short, 1/2/16