Categories
marketing Quick Takes Social Media

Facebook Reach Drops, Marketers Embrace Periscope and More: Quick Takes for 8/8/16

Facebook organic reach drop steepens to 52% for publishers’ Pages (MarketingLand, 8/6/16) It might be easy to call out the joke that publishers are easing their own pain by simply not relying on Facebook as much, but that’s not a joke, that’s a good thing. Video is seen as a solution but it’s a short-term […]

Categories
A Brief Digression

Marketing Madness in 60 Seconds: 6/26/09

Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren’t fully disclosed by the author. But I’m hoping that what Andy Beal says is right and that most writers won’t have to worry about it since there’s nothing wrong with what they’re doing. For those worried, a simple bit of disclosure […]

Categories
A Brief Digression

Marketing Madness in 60 Seconds: 6/19/09

Advertising/Marketing New research from Forrester predicts the number of marketing emails received will double between now and 2014, reaching an average of about 25 per day for every adult, or roughly 9,000 per year. That comes with spending that’s expected to roughly double, but a good amount of that spending will be wasted on messages […]

Categories
A Brief Digression

Marketing Madness in 60 Seconds: 5/29/09

Advertising The CW is launching a campaign for their new fall shows that will acknowledge the current variations on the idea of “talking about” a show. The ads will feature copy such as “TV to blog about” and “TV to text about” and more. If you ask me the campaign says more about The CW’s […]

Categories
A Brief Digression

Marketing Madness in 60 Seconds: 3/16/09

B2B: Clay Parker Jones has a great post up that he says is a draft of something he’s writing for work about how to leverage and utilize social media in the business-to-business world. The thing to remember is that these points are applicable to just about any industry. Just swap out the occasional word and […]

Categories
A Brief Digression

Marketing Madness in 60 Seconds: 3/5/09

Social Networking: The big announcements yesterday came from Facebook, which debuted a slew of new functionality as well as previewed a new site design. Mashable has a good guide of what the new Fan Pages mean for marketers as well as a look at how the new functionality is, like a host of other services, […]

Categories
A Brief Digression

Marketing Madness in 60 Seconds: 2/25/09

Advertising: Google, unsurprisingly, has come out on the side of “science” in the “art vs. science” debate currently making its way through the advertising industry. The company, which of course has an enormous stake in seeing tech continue to flourish, says that networks and other automated tools can help the creatives who are actually designing […]

Categories
A Brief Digression

Marketing Madness in 60 Seconds: 2/19/09

Tools: Alan Wolk writes an opinion piece for Brandweek that rightly says widgets too often resemble the old way of thinking about advertising, in that the product being marketed gets in the way of the message. The best widgets are those that are fun for the user and actually do something interesting ASIDE FROM marketing […]