Suicide Squad Kim Masters has a great piece in The Hollywood Reporter that chronicles the travels of the movie through studio bureaucracy and the issues that came up at all levels. It's a cautionary tale for how studios announce release dates years in advance with no solid plan in place to actually hit that date. … Continue reading Picking up the Spare: Suicide Squad, X-Men: Apocalypse
Picking Up the Spare: X-Men, Wiener-Dog and More
X-Men: Apocalypse Blake Rogers at Nerdist dives a bit more deeply into M&Ms’ campaign efforts for the movie. Independence Day: Resurgence The unfortunate accidental death of actor Anton Yelchin means the Jeep Grand Cherokee product placement and cross-promotion for the movie is kind of awkward, including the automaker's sponsorship of the recent red carpet. That … Continue reading Picking Up the Spare: X-Men, Wiener-Dog and More
Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More
X-Men: Apocalypse That 800 number Fox included in the weird 80s commercial for Xavier's School got tens of thousands of voicemails, which the studio just put into a new video. LG is launching a series of X-Men-themed devices in the U.S. and other territories. Emma Grey Ellis at Wired did her own recap of some … Continue reading Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More
Movie Marketing Madness Recap: 5/27/16 New Releases
The Do-Over God save me I kind of like this campaign. My tolerance for Sandler, as I’ve noted before, is pretty low on a regular basis but this one looks kind of not terrible. Yes, some of Sandler’s regular ticks are on display but that’s part of what he’s selling. To a sizable chunk of … Continue reading Movie Marketing Madness Recap: 5/27/16 New Releases
Picking Up The Spare: Deadpool, X-Men: Apocalypse and More
The Do-Over Netflix released one final trailer that focuses much more on the latter part of the story, after the two guys have assumed new identities. This came out like three hours after I published my column. smh. Also immediately after publishing the column I started noticing full motion banner ads promoting the movie and … Continue reading Picking Up The Spare: Deadpool, X-Men: Apocalypse and More
Movie Marketing Madness: X-Men: Apocalypse
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Despite pre-dating the first Iron Man movie by eight years and The Avengers by 12, the first expansion of the X-Men Cinematic Universe didn’t really come until earlier this year with Deadpool. Sure, there was a … Continue reading Movie Marketing Madness: X-Men: Apocalypse
After the Campaign: X-Men: First Class
In my campaign review for X-Men: First Class (over four years ago) I wrote: As for my question of whether or not it’s entertaining enough for me to overcome my continuity issues, it’s not quite successful on that front but I don’t know that it ever could have been. I’m always going to have problems … Continue reading After the Campaign: X-Men: First Class
Before the Show: Star Wars: The Force Awakens 12/19/15
I don't know that any movie in recent memory has gotten as much news for what what trailers played in front of it as Star Wars: The Force Awakens has. Kotaku, The Hollywood Reporter and others on Twitter have all talked about what movies got this hallowed position as well as how they all played … Continue reading Before the Show: Star Wars: The Force Awakens 12/19/15
